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Sample Press Release

Publications and web sites are looking for news, and you have news you would like publicized. It's time to send a press release. Make a list of all the newspapers (large and small), local news sites, neighborhood newslists, TV stations, magazines, local parenting blogs, and other news channels in your area. Find an appropriate email (or mail) address for each, and keep this list handy for future promotions.

Tips for success:

  • Email is easiest. Put your text in the body of the email, not as an attachment.
  • In the top corner, add contact information including your name and phone number/email address.
  • The words “FOR IMMEDIATE RELEASE” should be at the top of the release.
  • Write a headline summarizing your message and center it on the page.
  • The first paragraph should summarize the basic facts—the who, what, when and where—of the program.
  • Additional paragraphs fill out the story and gain reader involvement by including background information about the sponsor.
  • At the end of the news release center three of these symbols, ###, to indicate to the news editor that this is the end of the message.
  • Attach a relevant photo (e.g., of the sponsor or a parent) if you have one.
  • Email the news release to the to the editor who handles parenting or education news at least two weeks before you would like it to appear.
  • A few days after sending your news release, make a follow-up telephone call to be sure that the editor has received it and offer to answer any questions he/she may have.


(If possible, put your organization's logo at the top. Modify this text with your own information.)


Media Contact: Jennifer Doe, 555-555-1234, jdoe@xyz.com

(Center and bold the headline:)
Greenleaf Counseling Center offers help to busy families with parenting education classes—online

SPRINGFIELD, MI—Greenleaf Counseling Center in midtown now offers help for busy moms and dads in the form of online parenting classes. The classes can be taken any time, enabling parents to learn valuable new skills on their own schedule.

There are three online parenting classes available: Active Parenting, Active Parenting of Teens, and Corssroads of Parenting & Divorce. Each class features video, online activities, and discussion with the leader and other parents via the forum. The class also comes with a book to keep for future reference.

Active Parenting is a six-session class for parents of children ages 5 to 12. Participants will learn how to raise children who are cooperative, responsible and able to resist peer pressure. The class also provides information for dealing with sensitive issues such as drugs, sexuality and violence.

Active Parenting of Teens is ideal for parents of preteens and younger teens. The six sessions give parents confidence and courage to meet the challenges of their children's teen years with skills such as open communication, mutual respect, problem-solving, and more. Offers the latest in teen drug use prevention, and addresses stepfamily challenges.

The Crossroads of Parenting & Divorce online class is a short (4-6 hours) course designed to help separating parents minimize the harm caused when anger and bitterness may cause them to lose sight of their child’s needs. Through this class, they will become aware of how their actions may inadvertently harm their children, learn how to establish a positive co-parenting relationship, and acquire the skills needed to stay child-focused. A certificate is available upon successful completion of the class.

The fee for each class is $79.95. For more information or to enroll, contact Greenleaf Counseling Center at 555-555-5555 or go to www.GreenleafCC.net/classes.

(Use a quote when applicable:)
"We are excited about this opportunity to reach out to Springfield parents," says Denise Meyers, director of Greenleaf Counseling Center. “The Active Parenting classes help parents learn how to raise children who are cooperative, responsible and able to resist peer pressure. They also provide advice for dealing with sensitive issues such as drugs, sexuality and violence.”

(Identifying paragraph of sender's organization:)
Greenleaf Counseling Center was established in 1998 and provides outpatient psychotherapy services, specializing in children, adolescents, adults, families and couples with a variety of relational issues. Our clinicians have training and experience in treating these and other issues and take pride in providing excellent client care.

For more information about Greenleaf Counseling Center and the Active Parenting Online Groups, visit: www.GreenleafCC.net/classes.