Active Parenting Publicity
101: Community Speaking Engagements
by Diana King
All over the USA, in the smallest towns and largest cities,
program committees are frantically trying to line up speakers
for their fall and winter meetings. Now is the time to be proactive
and contact several groups with the offer to present a parenting
education program tailored to their membership. For example:
Civic and Professional Organizations . . . may
enjoy a program about the parenting education programs you are
currently offering in the community and the impact on local families
and schools. Members of civic clubs tend to be involved in many
other organizations and are well positioned to spread the word
about your Active Parenting program.
Mothers Groups . . . meet weekly or monthly
at many libraries, churches and community centers and generally
feature a guest speaker on a parenting topic. Scan the calendar
listings of your local newspaper to find nearby group(s) and
call to offer to present a parenting program.
Be sure to ask if you can show a short video segment. People
tend to remember the lively video vignettes and mention them
later when talking to friends.
If you call and find that all the meetings have been assigned,
offer to be on-call as a substitute in the event a featured speaker
is ill or has to cancel. As a former program chair, I know the
heart palpitations that come with a speaker cancellation and
would long remember (and speak fondly of) the speaker who offered
to substitute on short notice!
Finally, bring attractive flyers with information about you and
your Active Parenting education program so participants can take
them home or pass them on to friends and neighbors.
• Diana King
is the Public Relations Director at Active Parenting Publishers.
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