Here are some readymade resources
that are easy to customize for your own publicity efforts.
Create a Registration
Web Page - click
to find a web page template explaining the OVL to parents. Feel
free to use this text, graphics, and formatting to promote your
own Active Parenting Online Video Library. Be sure to customize
the text to fit your situation!
<-Social media: if your organization has a presence
on Facebook, Twitter, blogs, or other social media, use the OVL
as a status update/tweet/announcement. Right-click and "save
as" the button at left and put it on your page. Link it
to your Registration Web Page with details about your OVL offer.
for your organization's web page - click
to find some banners in all sizes suitable for your home page
Graphics for creating
your own materials - click
for logo files suitable for web pages and print materials.
Email to parents/Flyer
- click to download a flyer in Word that you can email, or create
your own using the graphics mentioned above.
- Save this document to your computer
- Customize the text, add your logo, enter your access code,
- To send as an email, either copy and paste the contents
into an email, or select File-->Send To-->Mail Recipient
- Be sure to test your email before sending.
- Use "Bcc" for the email addresses.
Press Release - if your
organization serves a wide audience, you can get publicity through
local news papers, magazines, and web sites. Do not include
your access code in the press release.
(PDF) - click to download a colorful flyer to send home with students;
mail to your list; attach to a newsletter; hang on walls, doors,
and bulletin boards. Got a waiting room, cafeteria, vending machine
area? Be sure there's a stack of flyers available for the taking!
(Also available: a simpler flyer
- If you are trying to reach parents in a large area, it might
be helpful to get coverage in the local news. This may not appropriate
if you can only serve a small segment of the overall population.
Click for an announcement to send to local newspapers, news web
sites, neighborhood forums, local parenting blogs, TV/radio stations,
and so on. Many will offer some promotion to help out a local
organization, and others may be interested in this novel method
of parenting education.
Graphics for creating
your own materials - click for some high-resolution logos suitable
Letter to educators - Nothing is more effective than
a personal pitch! Encourage everyone in your organization who speaks with parents
to invite them to try the OVL.
Robocall - if your organization is set up
to do "robocalls" to parents, this will be welcome