- Seldom will a press release
or public service announcement be used in its entirety or exactly
as you wrote it. Instead, your release will act as a teaser to
get the media's attention.
- Media professionals do not have
the time for long phone conversations, so keep it brief. Write
down a few notes about the major points you want to discuss before
you pick up the phone. Be sure to thank him/her for taking time
out of their busy schedule to speak with you.
Advertising is another way to
promote your Active Parenting of Teens program. You may
not need to advertise at all if you have been able to reach your
target audience through public relations (newspaper stories,
public service announcement, flyers, civic club announcements,
school newsletters, etc.) .
Advertising may be a good investment,
however, if you are trying to reach people who may not be familiar
with or do not come in contact with your sponsoring organization.
Print advertising is a great way to reach a large target audience.
Evaluate which media outlets reach your potential audience
and contact them for pricing information.
You are welcome to use the logo
here for Internet ads promoting Active Parenting of Teens
programs (but not for other programs). On most computers, you
can download this image by right-clicking the mouse and choosing
Please note that the file you
download here will not be good enough for printing. Most
images downloaded from teh web print fuzzy on a page. Please
contact Active Parenting's marketing department
for high-resolution logo if needed. A high-resolution logo can
also be used on flyers, postcards, and other printed promotional