PROMOTING YOUR PROGRAM THROUGH PUBLIC RELATIONS
Public relations is one of the most inexpensive and effective
communications tools you can use to promote your workshop. By
teaching the Active Parenting of Teens workshop, you are
helping parents in your community to strengthen their families
and raise children who are cooperative, responsible and able
to resist peer pressure. And, the participating organization(s)
is making a positive contribution to the community through its
sponsorship. Now, go out and tell everyone about it!!!
Refer back to the primary audiences you listed in "Preparing for Your Workshop."
For each target group, consider which specific media outlets
best reaches this audience (i.e. newspapers, radio and television
stations, newsletters, and web sites).
Consider putting a notice in local Internet activities calendarsthe
newspaper's online activities guide, TV station web sites, local
parenting magazines or newspapers, Craigslist, Citysearch, etc.
Parents get their information from many different sources, so
it's a good idea to spread the word as far as possible.
Once you have identified the media outlets to reach your audience,
then you can write your message. Generally, it's best to follow
a who, what, when, where, and why format. Be sure to include
the name of a contact person and the sponsoring organization.
This information can be delivered in the form of a news release
for print media and as a public service announcement (PSA) for
radio and television stations.
If the sponsoring organization is a non-profit group, government
agency, or a business offering Active Parenting of Teens
for free, you can submit a PSA to radio and television stations
asking them to announce and promote your workshop free of charge.
A sample PSA is included in this
News releases contain the same information as PSAs but are
formatted differently. Press release
guidelines and samples are also included here. It's very important
to remember that professional-looking media releases stand a
better chance of being used.