Publications are looking for news, and you have news you would
like publicized. Time to send a press release. Make a list of
all the newspapers (large and small), news sites, newslists,
and other news channels in your area. Find an appropriate e-mail
(or mail) address for each, and keep thise list handy so you
can easily fire off an announcement whenever you have an event.
Tips for success:
- E-mail is easiest. Put your text in the body of the e-mail,
not as an attachment.
- If you prefer to mail, use only one side of a standard 8½
X 11" sheet of white paper; the official letterhead of the
sponsoring organization is ideal.
- In the top right hand corner include contact information
including your name and phone number/e-mail address.
- The words FOR IMMEDIATE RELEASE should be typed
in the top left-hand corner of the release.
- Write a headline summarizing your message and center it on
- The first, or lead, paragraph summarizes the basic factsthe
who, what, when and whereof the program.
- Additional paragraphs fill out the story and gain reader
involvement by including biographical information about the leader.
- The last paragraph should include a brief description of
the sponsoring organization.
- If printing, the word MORE should appear centered
at the bottom if there is a second page. At the end of the news
release center three of these symbols, ###, to indicate to the
news editor that this is the last page.
- Attach a relevant photo (e.g., of
the class leader) if you have one.
- Mail, e-mail or hand-deliver the news release to the to the
editor who handles parenting or education news at least two weeks
before you would like it to appear. Check the deadline for the
community events calendar and send a separate copy of the news
release to the calendar editor. Do not depend on the news editor
to share the information with the calendar editor!
- A few days after mailing or delivering your news release
make a follow-up telephone call to be sure that the editor has
received it and offer to answer any questions he/she may have.
release should be on group's stationery. Modify with your own
FOR IMMEDIATE RELEASE: September 16, 2011
Media Contact: Jennifer Doe, 555-555-1234, firstname.lastname@example.org
MITCHELL MIDDLE SCHOOL TO OFFERS ACTIVE PARENTING OF TEENS WORKSHOP
ANYWHERE, STATEMitchell Middle School will offer the
new Active Parenting of Teens workshop for parents of children
ages 10-16. The six-session video and discussion program will
be held on Thursday evenings, beginning October 10, from 7-9:30
p.m., in the school library. The school is located at 3175 Maple
(Use a quote
"We are proud to offer Active Parenting of Teens
to the parents in our community," says Denise Meyers, principal
of Mitchell Middle School. This program combines entertaining
video and discussion to help parents learn how to raise children
who are cooperative, responsible and able to resist peer pressure.
It also guides parents in dealing with sensitive issues such
as drugs, sexuality and violence.
The program will be led by Janice Jones, a certified Active
Parenting leader. Ms. Jones is a counselor at E.L. Smith Elementary
School, Central City, and volunteers at the Clinton County Community
For more information about this class, visit www.MitchellMiddle.edu/guidance
or call the school at 555-555-5555.
paragraph of sender's organization:)
Mitchell Middle School is a United States School of Excellence,
part of the Jasper County School System.