Active Parenting Publishers...innovators of
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Active Parenting Publishers, Inc., was founded
in 1980 by Dr. Michael H. Popkin, a former child and family therapist
and Coordinator of Child and Family Services for Northside Community
Mental Health Centers in Atlanta, Georgia.
APP delivers quality education programs for parents, children
and teachers to schools, hospitals, social services organizations,
churches and the corporate market. The Active Parenting model
is heavily based upon the theories of Alfred Adler and Rudolf
Dreikurs (click here for more about
Adlerian Psychology as it applies to Active Parenting).
The most popular program is Active Parenting
4th Edition, for parents of children ages five to twelve.
Active Parenting Publishers is recognized as an innovator in
the educational market and is committed to our mission of developing
human potential through our programs.
APP operates out of Marietta, Georgia, a town just northwest
of Atlanta. Our products are distributed throughout the US as
well as in Canada, China, Japan, Korea, Kuwait and Sweden.
Pioneers of the world's first video-based parenting education
The first three years of the company were devoted to research
and development, as Dr. Popkins vision of integrating video
and group discussion into advanced education programs evolved.
In June 1983, Active Parenting incorporated and introduced the
Active Parenting Discussion Program (APDP), the worlds
first video-based parenting education program. Delivered in just
six 2-hour sessions, the program was a huge success. As a result,
the company was ranked in the 242 spot on the Inc. 500 list of
fastest growing companies for the five-year period ending in
Effective tools for the schools, social services,
organizations, churches and corporations
Following the success of APDP, Active Parenting Publishers
went on to produce its revised version, Active Parenting Today
(revised again in 2002 and again in 2014 with the new name Active Parenting 4th Edition). This was followed
In 2000, Active Parenting continued its pioneering
tradition by launching the world's first video-based online parenting
class, Active Parenting Today Online
Groups. This program combines video, reading and group
discussionall administered over the Internet.
Active Parenting has also formed alliances
with other leading producers of parenting education products,
and is the exclusive distributor of:
Leader training provided by APP
Active Parenting Publishers conducts Leader
Training Workshops and Trainings of Trainers
throughout the country to teach professionals and volunteers
how to lead a group using these programs. Leader training is
available all over the world via live classes and live webinars.
There is also an online leader training workshop.
Why our video-based programs get results
A successful education program depends as much on how it is taught
as on what is taught. The goal in founding Active Parenting Publishers
in 1983 was to apply state-of-the-art educational technology
to the field of parenting education. Three years of research
and development led Active Parenting founder Michael Popkin to
conclude that video-based training was the most cost-efffective
innovation available, and we were the first to produce video-based
parent education programs. Today this powerful delivery system
continues to be ideal. In fact, most Fortune 500 companies have
adopted video-based training as their standard. Heres why:
- Video shows as well as tells, and behavioral
modeling is a powerful learning method.
- According to one study on learning attributed
to Xerox, people retain:
- 10% of what they read
- 20% of what they hear
- 50% of what they see
- When integrated into a multi-sensory approach
(using the Participants Guide, activities, video, discussion,
practice and feedback), retention has been as high as 80-90%.
- Because it is more interesting, stimulating
and entertaining, participation is higher
- A complete video-based package saves the
leader preparation time that can be used in other activities
- During group sessions the video is like a
co-leader, giving the leader a chance to relax and plan while
the course is still progressing
- Our society grew up on TV. We identify with
the medium. We like it.