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"LEADER" Online: Vol. 9, No. 1

Active Parenting Publicity 101: Community Speaking Engagements

by Diana King
All over the USA, in the smallest towns and largest cities, program committees are frantically trying to line up speakers for their fall and winter meetings. Now is the time to be proactive and contact several groups with the offer to present a parenting education program tailored to their membership. For example:

Civic and Professional Organizations . . . may enjoy a program about the parenting education programs you are currently offering in the community and the impact on local families and schools. Members of civic clubs tend to be involved in many other organizations and are well positioned to spread the word about your Active Parenting program.

Mothers' Groups . . . meet weekly or monthly at many libraries, churches and community centers and generally feature a guest speaker on a parenting topic. Scan the calendar listings of your local newspaper to find nearby group(s) and call to offer to present a parenting program.

Be sure to ask if you can show a short video segment. People tend to remember the lively video vignettes and mention them later when talking to friends.

If you call and find that all the meetings have been assigned, offer to be on-call as a substitute in the event a featured speaker is ill or has to cancel. As a former program chair, I know the heart palpitations that come with a speaker cancellation and would long remember (and speak fondly of) the speaker who offered to substitute on short notice!

Finally, bring attractive flyers with information about you and your Active Parenting education program so participants can take them home or pass them on to friends and neighbors.

Click for more free promotion ideas for your program.


Reprinted from Leader magazine.
Copyright 2003 by Active Parenting Publishers, Inc.