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MEDIA TIPS
ADVERTISING
Advertising is another way to promote your Active Parenting Now program. You may not need to advertise at all if you have been able to reach your target audience through public relations (newspaper stories, public service announcement, flyers, civic club announcements, school newsletters, etc.) .
Advertising may be a good investment, however, if you are trying to reach people who may not be familiar with or do not come in contact with your sponsoring organization. Print advertising is a great way to reach a large target audience. Evaluate which media outlets reach your potential audience and contact them for pricing information.
Contact us for advertising slicks (black and white master art) that publications use as master artwork, called camera-ready art. Usually, a publication's art department will be able to add the sponsoring organization's name and phone number for a minimal charge, or for free. Ask for a 15% in-house agency discount since you have supplied camera-ready art for the ad.
Use these slicks to promote your workshop in school and community newsletters, theater programs, etc. These designs could also be used for postcards. Be sure to work with a printer or advertising department to customize these ads for your specific program.
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