Online Promotion Guide: Active Parenting Now in 3 The Final Details

Introduction Preparing for Your Workshop Planning Your Workshop Promoting Your Workshop Sample Letter to Parents Promoting Your Program Through Public Relations Sample Public Service Announcement

Sample Press Release Promoting Your Program Through Public Speaking Gaining Additional Publicity for Your Parenting Program Promoting Your Workshop: The Final Details Ordering Program Kits and Supplies

MEDIA TIPS

• Seldom will a press release or public service announcement be used in its entirety or exactly as you wrote it. Instead, your release will act as a teaser to get the media's attention.
• Media professionals do not have the time for long phone conversations, so keep it brief. Write down a few notes about the major points you want to discuss before you pick up the phone. Be sure to thank him/her for taking time out of their busy schedule to speak with you.

ADVERTISING

Advertising is another way to promote your Active Parenting Now in 3 program. You may not need to advertise at all if you have been able to reach your target audience through public relations (newspaper stories, public service announcement, flyers, civic club announcements, school newsletters, etc.) .

Advertising may be a good investment, however, if you are trying to reach people who may not be familiar with or do not come in contact with your sponsoring organization. Print advertising is a great way to reach a large target audience. Evaluate which media outlets reach your potential audience and contact them for pricing information.

Contact us for a template ad (in PDF format). Usually, a publication's art department will be able to add the sponsoring organization's name and phone number for a minimal charge, or for free.

Use these slicks to promote your workshop in school and community newsletters, theater programs, etc. These designs could also be used for postcards. Be sure to work with a printer or advertising department to customize these ads for your specific program.