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Here are some more suggestions for promoting your classes.
Posters
The two large Active Parenting Now posters
in your program kit are designed to be displayed where your target
audience can see and respond to them—be sure to have registration
forms nearby! Don't forget to insert the location, date, time,
and a contact phone number. (Extra posters can be ordered online
at activeparenting.com.)
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Flyers to print
The smaller Active Parenting Now flyer describes
the program and the benefits of participating. Download
the color PDF file or the simpler Word
file, fill in your class information, and print copies. Here
are some good places to distribute them:
- send a copy home with every child in your (or the sponsor's)
organization
- send flyers to your entire mailing list (or attach it to
the monthly newsletter)
- distribute the flyers at meetings
- post on your web site
- post on community bulletin boards in coffee shops, banks,
grocery stores, baby stores, fast food restaurants and other
community gathering places
- send to PTA presidents, local church/synagogue leaders, civic
group leaders and others who work with families, along with a
request that they announce the upcoming parenting class to their
group
- send to community newspapers, neighborhood newsletters, and
events web sites
Page template to post
on your web site
If you are using the Active Parenting Now program
for your class, you have permission to use the content of this web page
to post on your own web site. Be sure to add your class details
and contact information.
Or create your own web page: right-click on the logo at the
top for a colorful image (this logo is trademarked and cannot
be used to promote any class other than Active Parenting Now).
Point parents to this page for more information: http://activeparenting.com/xpapn.htm
E-mail
potential attendees (and your publicity list)
E-mail is an inexpensive way to contact people. Here
are several methods. Be sure to test before
sending! Use "blind copy" to protect people's
privacy.
- Create a flyer and send it as an attachment. Be certain
to include the main details in the body of your e-mail, since
some people cannot open attachments.
- E-mail a web page. Try e-mailing this web page after
adding your own class details: www.ActiveParenting.com/xpapn.htm.
(If you are using Explorer, the command is File->Send->Page
By E-mail).
- You can also create a flyer in Word and send it as an e-mail
using the command File->Send To->Mail Recipient.
Here are some people to send your e-mail to:
- your (or the sponsor's) mailing list
- all print publications in your community, including the ones
distributed for free
- local web events calendars, like citysearch.com, yelp.com,
other
- regional parenting magazines
Other places for publicity
on the Internet
If you have time, try posting a listing in these places:
- Craigslist or other classifieds
- Facebook, if your organization has a page (create an event)
- MySpace, if your organization has a page
- ?? Every community has something - what's yours?
Other promotional ideas
Active Parenting has established a free forum for leaders to
exchange ideas. Join the discussion or search the archives for
more ideas. Just go to www.ActiveParenting.com/leaderforum.htm.
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