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Active Parenting Today Online Groups |
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Public relations is one of the most inexpensive and effective communications tools you can use to promote your workshop. By teaching an Active Parenting Today Online Group you are helping parents in your community to strengthen their families and raise children who are cooperative, responsible and able to resist peer pressure. And, the participating organization(s) is making a positive contribution to the community through its sponsorship. Now, go out and tell everyone about it!!!
Refer back to the primary audiences you listed in the second section (Preparing for...) of this guide. For each target group consider which specific media outlets best reach this audience (i.e. newspapers, radio and television stations, newsletters, and local websites if available).
Once you have identified the media outlets to reach your audience, then you can write your message. Generally, it's best to follow a who, what, when, where, and why format. Be sure to include the name of a contact person and the sponsoring organization. This information can be delivered in the form of a news release for print media and as a public service announcement (PSA) for radio and television stations.
If the sponsoring organization is a non-profit group, government agency, or a business offering an Active Parenting Today Online Group for free, you can submit a PSA to radio and television stations asking them to announce and promote your workshop free of charge. A sample PSA is included on this site.
News releases contain the same information as PSAs but are formatted differently. News release guidelines and samples are also included here. And, it's very important to remember that professional looking media releases stand a better chance of being used.
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