Chances for your press release
appearing in the newspaper will improve if you send a photo along
with your press release. Ideas for photos include:
- a scene from one of the Families In Action videotapes
- a
photo of the program leader(s)
- a photo from your own past
parenting groups
Be sure to take photos of your Families
In Action group for future promotions! Take
"action" shots and group shots.
If the newspaper contact is not
able to attend one of your Families In Action sessions,
send a post-program press release. Be sure to include a quote
from one of your Families In Actionparticipants and
enclose a candid black-and-white photograph of the participants
during one of the sessions.
Follow these simple rules when you
send a photo with your release:
- Minimum 4" x 6" in
size
- Glossy finish
- White borders
- Cardboard protection
- Sandwich your photo between two pieces of cardboard to protect it
during mailing
- Caption/cutline. On a separate sheet of paper,
type your suggested caption for the photo. Include a list of
everyone in the photo, from left to right. Also, include the name
of the event, and where and when it took place, along with a
contact name and phone number. Tape the sheet of paper to the
back of the photo. NEVER handwrite or type directly on the back
of a photograph. Your writing may show through the image and
could ruin it for publication.
Active Parenting
Publishers • 1955 Vaughn Rd. NW, Suite 108, Kennesaw, GA
30144-7808 • (800) 825-0060
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