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PROMOTING YOUR PROGRAM THROUGH PUBLIC RELATIONS
Public relations is one of the most inexpensive communication tools you can use. By offering the Families In Action workshop, you are teaching parents and teens how to get along and talk about sensitive issues. And, the sponsoring organization is doing something positive for the community. The public will definitely appreciate what is being done for them, so go tell them about it!
Refer back to the primary audiences you listed in the planning portion of this guide. For each target audience, consider which media outlets reach this audience. Consider contacting newspapers, radio stations, newsletters, and local television stations.
Once you have identified the different outlets to use to reach your audience, then you can determine your message. The most obvious and common message is the basic "who, what, when, where, why and how" of your Families In Action program. Be sure to include the name of a contact person and the name of the sponsoring organization. This type of message can be delivered in the form of a public service announcement (PSA), press release, or news release.
If the sponsoring organization is a non-profit organization, government agency, or business offering Families In Action for free, you can submit a PSA to radio and television stations and ask them to promote your workshop free of charge. A sample of a basic PSA is included on this site.
Press and news releases contain the same information as PSAs. Professional-looking press releases have a better chance of being used. Further guidelines and samples to help you create a professional press release are also included on this site.
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Active Parenting
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